Meta tags once played a lucrative role in the position of a web site within the search engine. In order to achieve high rankings, search engines look for keywords within the tag, as well as on the actual page.
There are two types of meta tags that are used within the heading and title of a website’s content page: meta keyword tags and meta description tags . Meta tags are small pieces of HTML code that belongs inside the heading section of a web page: <Head> </Head>, and are usually located right after the title. The following is an example of how meta tags are used:
Meta Description Tags:
<meta name=”description” content=”Up-scale building and development in Orange County California for both commercial and residential real estate customers” />
Meta Keyword Tags:
<meta name=”keywords” content=”up-scale developers, high-end real estate, commercial building contractors, residential building contractors, orange county contractors, orange county builders” />
The success rate of meta tags has slowly diminished throughout the years and continues to decline, forcing users to invent more creative ways to gain desired results. But, what has caused this deterioration? Abuse!
